Teaching Direct Marketing and Small Farm Viability: PDFs
CLICK ON THE TITLES BELOW TO ACCESS THE PDF OF EACH UNIT OR CLICK HERE TO ACCESS THE FULL MANUAL (400 PAGES, 3.5 MB)
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An introduction to the material and how to use it to teach organic farming and gardening skills. Includes table of contents, list of contributors and reviewers.
This unit provides the context for subsequent studies of the economics of small-scale agriculture, including the social and economic factors affecting small-farm viability.
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This unit introduces students to the history of produce marketing in the U.S. and discusses growers' most common marketing options.
This six sections of this unit on direct marketing through CSA projects address multiple aspects of the CSA model, including its history, CSA management, outreach and organization, crop planning, and harvest and post-harvest handling.
This 4-part unit includes sections on a number of marketing options that small-scale producers are using to maintain the economic viability of their farms, including farmers' markets, roadside stands, eCommerce, agritourism, food hubs, and other creative efforts.
This unit addresses the standard 4 P's of marketing: Product, Place, Price, and Promotion, and reviews the steps for communicating who you are as a farmer by developing a brand and value proposition, and communicating with customers.
This five-part unit provides a comprehensive overview of the business side of the farming operation, including information on business planning, cash flow planning, bookkeeping, taxes, using social media and public events to help build a resilient operation.
This unit introduces the topic of food safety on the farm, and why it has become an increasingly important issue for growers. Included is information on "good agricultural practices" (GAPs), and development of a food safety plan.
This unit covers the basic information about having employees on a farm, including employee protections, taxes, and complying with regulations, as well as working with contractors, interns, and apprentices.
This unit introduces a range of strategies that farmers can use to identify and secure long-term and affordable access to agricultural land, including traditiona leases and innovative approaches such as partnerships, owner financing, conservation easements, leases to non-profits, and land pooling.
A list of resources not specifically tied to Units 1–9.